How to choose the Right keyword tool for your website

Keyword Research- Key To Success!

Imagine you are searching online for the best hotel in town. You type in “best hotel near me” and instantly get results. That is the power of keywords! For businesses, keyword research is like finding the exact words people use to search for what they need.

•  Keyword research is about discovering the phrases people type into search engines. 
• About 70% of users click on the first three search results. If your website uses the right keywords, it has a higher chance of appearing at the top.

By understanding what your audience is searching for, you can create content that meets their needs. This increases your visibility, drives traffic, and boosts sales. Think of keyword research as the foundation of your online marketing strategy—without it, you are building on shaky ground.

Why Keyword Research Matters?

1. Keywords help your website appear in front of the right audience, attracting visitors who are genuinely interested in your products or services. 
2. By targeting the right keywords, your site can rank higher in search engine results, making it easier for potential customers to find you.
3. This brings the right potential customers, the rest in converting is the only task left.
4. When your content aligns with what people are searching for, they are more likely to engage and make a purchase, improving your overall conversion rates.

Accurate Targeting- Desired Results 

Consider a small bakery in Coimbatore that specializes in gourmet cupcakes. They initially targeted broad keywords like “desserts” and “sweets.” However, these keywords were too competitive and generic, leading to poor visibility and low traffic. The bakery struggled for months, unable to attract local customers. It was not until they switched to more specific keywords like “gourmet cupcakes” and “custom birthday cupcakes Coimbatore” that their business picked up.

Another example is an online bookstore that targeted “books” as a primary keyword. This broad term attracted irrelevant traffic, and sales decreased. After refocusing on niche keywords like “rare first edition books” and “vintage mystery novels,” they saw a significant increase in sales and customer retention. These stories highlight how wrong keyword choices can lead to missed opportunities and lost business.

Elements of Keyword Research that You Should Not Miss!

Relevance:  Ensure that the keywords closely match your content’s topic and user intent. This alignment is crucial for attracting the right audience and improving engagement.

Search Volume: Focus on keywords with significant search volume to reach a broader audience. Keywords with higher search volume indicate greater interest and potential traffic.

Competitive Analysis:  Analyze the keywords your competitors are targeting. Choose keywords where you can stand out or gain a competitive edge to improve your visibility.

Search Intent: Understand the purpose behind a user’s search query. Keywords should address the user’s needs, whether they are seeking information, making a purchase, or looking for a service.

7 Factors to be Focussed on!

1. Identify the number of searches per month for a keyword to measure its popularity. 
2. Aim for keywords with 30-40% higher search volume than competitors.
3.  Assess how challenging it is to rank for a keyword, considering factors like competition and SEO efforts. 
4. Target keywords with 20-30% lower difficulty for quicker results.
5. Ensure keywords align with your content and audience needs. Focus on 40-50% keywords that directly match user intent.
6. Use specific phrases that typically have 10-20% lower competition but higher conversion rates.
7. Evaluate keywords your competitors rank for. Choose keywords where you can achieve at least a 25% improvement in ranking.

These are the elements and factors to be considered when choosing the keywords. Read more to know about the right tools used to search the keywords with the above-mentioned criteria. 

Popular Tools Used in Keyword Research 

1. Google Keyword Planner

When it comes to keyword research, Google Keyword Planner is an invaluable tool offered by Google Ads. Though primarily designed for advertisers, this free tool is equally powerful for SEO purposes. By entering relevant keywords or phrases, you can discover search volumes, and competition levels, and even get keyword suggestions.

2. SEMrush

SEMrush is an all-in-one SEO toolkit that offers a suite of features, including keyword research. It allows you to analyze your competitors, identify top-performing keywords, and explore long-tail keyword opportunities.

3. Ahrefs Keywords Explorer

Ahrefs is renowned for its powerful backlink analysis, but its Keywords Explorer tool is equally impressive for keyword research. With its vast database, you can access accurate search volumes, and keyword difficulty scores, and identify content gaps.

4. Moz Keyword Explorer

Moz is a well-established name in the SEO industry, and its Keyword Explorer tool lives up to its reputation. This user-friendly tool provides essential keyword metrics and helps you find untapped opportunities. 

Unwrapping the Secret Tools- AI-powered

Learn the most uncommon yet powerful AI-powered secret tools for your keyword research, maximize your productivity, and get the desired results. 

Here are some less commonly discussed AI-based keyword research tools:

Scribe

It uses AI to help with keyword research and content optimization by analyzing search intent and suggesting relevant terms.

WordStream

Employs AI to generate keyword ideas, analyze performance, and optimize ad campaigns, with a focus on improving search engine visibility.

Kparser 

Leverages AI to provide keyword suggestions and long-tail keyword ideas from various search engines and platforms.

Keyword Shitter

 Uses AI to generate a large list of keyword suggestions based on a seed keyword, focusing on volume and relevance.

Answer The Public

Utilizes AI to analyze and visualize the questions and phrases people are searching for, helping identify keyword opportunities based on user queries.

Partner with us, a leading SEO company, to leverage these tools and elevate your SEO efforts. Our team of experts knows exactly how to use advanced keyword research techniques to deliver outstanding results. Trust us to handle your SEO needs with expertise. Ready to see transformative growth? Contact us today and let us make your business thrive

How to Utilize Ubersuggest:

• Visit Ubersuggest’s website and enter your seed keyword.
• Access a comprehensive report detailing search volume, SEO difficulty, and paid difficulty.
• Explore keyword variations and content ideas for your website or blog.
• Leverage the tool’s domain overview feature to analyze your competitors’ keyword strategy.